About Us

We are a leadership-driven company whose competitive edge lies in fueling customers through our retailer partners and offering unique clinically relevant nutraceutical and cosmeceutical products inspired by Ayurveda

Who we are

For over 25 years the Sami Direct (A division of Sami-Sabinsa Group Ltd) have been unlocking the mystery of herbs, extracting its goodness, and gifting the world with good health.

Who we do

We have two clear missions. One to provide alternative and complementary natural products for human nutrition, well-being & beauty. Second is to provide a low cost, low risk opportunity for anyone who wants to start their own health & beauty business.

What we do it

We want to help people live a holistic healthy life through Ayurveda inspired products. At the same time, the Sami Direct has helped people from diverse socio-economic background to build their own business, discover extra income and help them fulfil their dream.

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